Workshop @ No-Space, November 23, 7:30pm
With Loid Der
In this final installment, consultant Loid Der, former creative director of the world’s largest branding agency, will present the tricks of the trade. From research and design, branding briefs to implementation and analysis, Loid will walk us through the methodologies and processes he’s used in developing brands.
This is an A to Z curriculum, customized for our crowd (like a pro market researcher Loid has attended every event in the series). We’ll unpack case studies from corporations, non-profits, and the political world. Don’t miss this rare opportunity to peek under the hood and equip yourself with the tools of persuasion.
ABOUT LOID DER
Loid Der is creative consultant specializing in developing and managing strategic brand solutions for corporations and non-profit organizations. Until he began his own practice, he was a creative director at the world’s largest branding agency, Interbrand for the last four years, leading creative teams from strategy, concept, design through implementation, and was responsible for creating the brand identities for AT&T, Microsoft and Xerox. His non-profit clients and projects include Feeding America (formerly America’s Second Harvest), the Nelson Mandela Foundation, the Yes Men, Alternet and Not An Alternative. and He has collaborated with artists and writers on book and installation projects to explore issues of surveillance, security and seduction, female interrogation and torture techniques , kitsch and death. He has won numerous awards from Communication Arts, Graphis, Art Directors Club New York, Critique, Type Directors Club, and Idea Magazine. His work has been included in the Smithsonian Institution’s National Museum of Design.
November 23, 2009