Talk @ The Change You Want To See Gallery, August 24, 7:30 – 9:30pm
With Miriam Greenberg
In her talk, Miriam Greenberg analyzes the use of city marketing alongside redevelopment by the Bloomberg administration, and the peculiar type of urban commodity this has helped produce. Under Bloomberg, there has been a significant increase in the scale and scope of city marketing, which now includes year-round global operations alongside hundreds of local campaigns aimed at residents and business. This has coincided with the Mayor’s equally ambitious economic development plan for New York. Informally dubbed “luxury city,” this is a plan for high-end commercial and residential development throughout all five boroughs.
About Miriam Greenberg
Miriam Greenberg is Associate Professor of Sociology at the University of California Santa Cruz. Greenberg’s work lies at the intersection of urban studies, media studies, and political economy. She is the author of Branding New York: How a City in Crisis Was Sold to the World (Routledge, 2008) and the forthcoming Crisis Cities: Disaster and Redevelopment in New York and New Orleans (Oxford).
August 24, 2010